Information We Collect
The information we collect about you includes:
- Personally Identifiable Information
Our Website and our Service Providers only collect personally identifiable information (“PII”) with your consent. Collection of PII occurs if you register for an appointment on the Website, subscribe to a newsletter, or use other features and resources on the Website. You may visit our Site anonymously, but that may prevent you from engaging in certain Website features or Services. The PII we may collect includes the following:
- First Name
- Last Name
- Telephone Number
- Email address
- Date of birth
- Caller ID information (if available)
- Reason for appointment request
- Non-Personally Identifiable Information
Our Website may collect non-personally identifiable (anonymous) information (“Non-PII”) from visitors. Non-PII cannot identify a specific individual unless combined with Personally Identifiable Information. Examples of Non-PII that may be collected by the Website or required to provide the Services, including:
- ZIP code
- California Online Personal Privacy Act Disclosures
Our Service Providers may track Website visitors across multiple websites to retarget Website visitors to continue to market our Services to prospective patients after they leave our site. Users logged in to social media programs may be tracked by Service Providers and Affiliates who track such users across multiple websites and who may disregard the privacy settings in your web browsers.
How We Use Your Information
Non-PII that we or our Service Providers and Affiliates collect is used to improve marketing and sales efforts, better connect Website visitors with services/providers, and connect services/providers with potential patients. If you elect to provide PII, we may utilize such data to better connect you with appropriate services/providers.
Visitors who Request Services via the Website
Visitors who volunteer PII on our Website consent to be contacted by us, dental practice representatives, or a Service Provider or Affiliate. A Service Provider or Affiliate may contact you by telephone and may, among other things, verify your self-reported PII and interest in services or speaking with a dental practice or dental provider. We may contact you by telephone even if you have opted into the National Do Not Call list, or any State Do Not Call list.
IF YOU DO NOT CONSENT TO BEING CALLED BY A REPRESENTATIVE OF THE COMPANY DO NOT ENTER YOUR PII INTO FORMS ON OUR WEBSITE.
If you do not wish to be contacted again by a representative of the Company or its Affiliates with respect to your inquiry, you should specifically request that the representative not contact you again. Please note that we may maintain the PII you provided whether you elect to use the Services.
- Mobile Visitors and Click-to-Call Services
Mobile users who initiate calls by clicking on a telephone number on a mobile Website consent to contacting a representative of the Company to verify your PII and connect you with appropriate service/provider.
- Email Communications and Promotional Offers
If you sign up for one or more of our newsletters, you may receive email communications from us. We may send you email, contact you, or engage you in other communication mediums that relates to your use of the Website and Services. If, at any time, you do not wish to receive email communications about the Website or our newsletters, please use the “UNSUBSCRIBE” link at the bottom of our email.
- Aggregate or Anonymous Information
We may share Non-PII with Service Providers, Affiliates and other third parties.
- With Consent
Except as set forth above, you will be notified when PII may be shared with third parties, and will be able to prevent the sharing of this information.
III. How We Protect and Retain Your Information
We take security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. These include secure firewalls and encryption, internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems.
If we retain PII on our systems, we restrict access to PII to employees, contractors, affiliates and agents who need to know that information in order to operate, develop, or improve our Website and Services.
- How to Control and Correct Your Information
We or our Service Providers and Affiliates may retarget users who view https://www.orloskydental.com. You may elect not to provide user data to us or our Service Providers by following the opt-out procedures set forth below, but our Website may not work properly and/or some of our Services.
You can accept or decline Cookies. Most browsers automatically accept Cookies.
If you have any questions about accessing or updating information we have on file about you, please contact the Company directly.
- Your California Privacy Rights
Under California Civil Code Section 1798.83, California residents who have an established business relationship with us have the right to request that we provide certain information regarding the disclosure of their personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. You may contact the Company directly to request such information.